Robb Report
A new class of vacation rental is drawing travelers away from even the plushest of hotels and resorts. Here’s what makes them worth it. The emergence of this category is driven by a newfound focus on “celebration travel”: trips organized for milestone birthdays, family reunions, and the like. Accordingly, most supervillas have at least six bedrooms and sit on ample plots of privacy-enhancing land— which also makes it easier to outfit them with hotel-style facilities. “They’re built for hospitality, not necessarily as homes,” says Kevin Jackson of EXP Journeys, another Travel Master, who has booked five supervilla vacations for clients this year. The appeal is understandable: “There’s just something about being on your own timetable and doing whatever you want,” he adds. “For the luxury traveler, that’s gold.”
September 15, 2025
