The Times
High-net-worth ‘thrillionaires’ are spending a fortune on unique trips and high-adrenalin experiences to make their life feel — briefly — like an action movie. The California-based adventure travel firm EXP Journeys regularly stages White Lotus meets Punk’d-style trips. Kevin Jackson, the owner, says these are growing in popularity — this year he’ll run four of them, up from one or two five years ago. Jackson’s speciality is less white knuckle than Shift + Alt’s nailbiters: he has thrown a Pirates of the Caribbean-themed trip for a family in the Bahamas, with a retrofitted pirate ship and a custom map for Blackbeard’s treasure, while he time-warped a trio of Hong Kong-based businessmen back to the cowboy era, buying out Wyoming’s Brush Creek Ranch as a backdrop and hiring hundreds of extras who were kitted out in period costumes.
June 28, 2025
